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The Internet of Things (IoT) has revolutionized how we interact with technology, seamlessly integrating smart devices into our daily lives. From smart thermostats and wearable devices to industrial sensors and smart cities, IoT solutions are becoming ubiquitous. However, as the number of IoT devices grows, so does the surface area for potential cyberattacks. This article delves into the evolution of cybersecurity in the age of IoT, highlighting the challenges, advancements, and the importance of adopting robust security measures. <h2>The Rise of IoT and its Impact on Cybersecurity</h2>The IoT ecosystem comprises billions of interconnected devices that communicate over the internet. This connectivity allows for unprecedented levels of automation, efficiency, and data collection. However, it also introduces new vulnerabilities that cybercriminals are eager to exploit. The rise of IoT has significantly impacted the cybersecurity landscape for several reasons:<ol><li>Increased Attack Surface: With each new IoT device connected to a network, the potential entry points for cyberattacks increase. These devices, ranging from smart refrigerators to industrial control systems, often lack robust security features, making them easy targets for hackers.</li><li>Diverse Range of Devices: The IoT ecosystem includes a diverse range of devices with varying capabilities, operating systems, and communication protocols. This diversity makes it challenging to implement standardized security measures across all devices, leading to inconsistent security practices.</li><li>Data Privacy Concerns: IoT devices collect vast amounts of data, often including sensitive personal or organizational information. Unauthorized access to this data can lead to privacy breaches, identity theft, or even corporate espionage.</li><li>Legacy Systems and Compatibility Issues: Many IoT devices are integrated into legacy systems that were not designed with modern cybersecurity threats in mind. Ensuring compatibility while maintaining security is a significant challenge for IoT solution development.</li></ol><h2>Evolution of Cybersecurity Measures in IoT</h2>As the IoT landscape evolves, so too does the approach to cybersecurity. The following are some key advancements in cybersecurity measures tailored specifically for IoT environments:<ol><li>Enhanced Device Authentication and Authorization: Traditional authentication methods are often inadequate for IoT devices. Advanced techniques, such as multi-factor authentication and biometric verification, are being employed to ensure that only authorized devices and users can access IoT networks.</li><li>End-to-End Encryption: To protect data transmitted between IoT devices and central systems, end-to-end encryption is becoming a standard practice. This ensures that even if data is intercepted, it remains unreadable without the appropriate decryption keys.</li><li>Zero Trust Architecture: The zero-trust model operates on the principle that no device or user, whether inside or outside the network, should be trusted by default. This approach requires continuous verification of each device and user trying to access network resources, significantly reducing the risk of unauthorized access.</li><li>Machine Learning and AI for Threat Detection: Machine learning and artificial intelligence are increasingly being integrated into cybersecurity solutions to identify and respond to threats in real-time. These technologies can analyze patterns of normal device behaviour and detect anomalies that may indicate a cyberattack.</li><li>Custom IoT Development Services with Built-in Security: Companies specializing in custom IoT development services are now incorporating security features directly into the design and development process. By prioritizing security from the outset, these companies ensure that their IoT solutions are resilient to potential threats.</li></ol><h2>The Role of Custom IoT Development Companies in Enhancing Cybersecurity</h2>Custom IoT development companies play a crucial role in the evolution of cybersecurity within the IoT ecosystem. By offering tailored solutions, these companies can address the specific security needs of different industries and applications. Here’s how:<ol><li>IoT Solution Development with a Security-First Approach: Custom IoT development companies design and build IoT solutions with security as a foundational element. This proactive approach helps mitigate risks by integrating security measures such as secure boot processes, firmware updates, and device lifecycle management from the beginning.</li><li>Hiring Skilled IoT Developers: The demand for skilled IoT developers who understand the intricacies of both IoT technology and cybersecurity is on the rise. When you hire IoT developers with a strong background in cybersecurity, you can be confident that your IoT solutions will be robust against potential threats.</li><li>Ongoing Security Management and Updates: <a target="_blank" href="https://www.darkbears.com/expertise/advanced-computing/iot">Custom IoT development services</a> often include ongoing security management, monitoring, and regular updates to address new vulnerabilities. This continuous approach ensures that IoT solutions remain secure over time, even as new threats emerge.</li><li>Compliance with Industry Standards: By adhering to industry standards and regulations, custom IoT development companies help businesses avoid legal and financial repercussions associated with data breaches. Ensuring compliance with standards such as GDPR, HIPAA, and others is critical in maintaining trust and protecting sensitive data.</li></ol><h2>Best Practices for Securing IoT Devices</h2>To safeguard IoT devices and networks, businesses and individuals should adopt the following best practices:<ol><li>Conduct Regular Security Audits: Regularly assess the security posture of your IoT devices and networks to identify and address vulnerabilities.</li><li>Implement Strong Password Policies: Ensure all IoT devices use strong, unique passwords, and consider enabling multi-factor authentication where possible.</li><li>Keep Firmware and Software Updated: Regularly update device firmware and software to protect against known vulnerabilities and exploits.</li><li>Segment IoT Networks: Separate IoT devices from critical business systems and sensitive data to limit the impact of a potential breach.</li><li>Hire IoT Developers with Security Expertise: When developing custom IoT solutions, hire IoT developers who are well-versed in cybersecurity best practices to ensure robust protection against threats.</li></ol><h3>Conclusion</h3>The evolution of cybersecurity in the age of IoT is a dynamic process that requires continuous adaptation and vigilance. As IoT devices become more prevalent, the need for robust security measures becomes even more critical. Custom IoT development companies, with their expertise in secure IoT solution development, play a vital role in safeguarding our interconnected world. By understanding the unique challenges of IoT cybersecurity and adopting best practices, businesses and individuals can protect themselves against the ever-evolving landscape of cyber threats.If you're looking to develop <a target="_blank" href="https://www.darkbears.com/expertise/advanced-computing/iot">secure IoT solutions</a>, consider hiring skilled IoT developers or partnering with a <a href="https://www.darkbears.com/company/contact">custom IoT development company</a> that prioritizes cybersecurity. This proactive approach will help ensure the security and reliability of your IoT deployments, allowing you to leverage the full potential of IoT technology with confidence.

The Evolution of Cybersecurity in the Age of IoT

In today’s digital age, businesses need to leverage the power of the internet to reach their target audiences effectively. Digital marketing encompasses all online marketing efforts, using digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. This comprehensive guide will walk you through the essentials of&nbsp;<a target="_blank" href="https://admin.darkbears.com/blog/post/add/Discover the comprehensive guide to digital marketing, covering SEO, content marketing, social media, PPC, email marketing, and more. Learn the latest trends and best practices to boost your online presence and drive business growth.">digital marketing,</a> its various components, and how to create a successful digital marketing strategy for your business. <h2>What is Digital Marketing?</h2>Digital marketing refers to all marketing activities that use digital devices or the internet. It’s an umbrella term that includes various online marketing strategies, such as content marketing, search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and more. Unlike traditional marketing, digital marketing offers real-time data and insights, enabling businesses to adapt and improve their marketing strategies continuously.<h2>Why Digital Marketing is Important</h2><ol><li>Increased Reach: Digital marketing allows businesses to reach a global audience at a fraction of the cost of traditional marketing methods.</li><li>Targeted Marketing: With digital marketing, you can target specific demographics, geographic locations, and even customer behaviors, ensuring your marketing efforts are reaching the right people.</li><li>Measurable Results: Digital marketing provides valuable metrics and analytics that help businesses measure the effectiveness of their campaigns and adjust strategies as needed.</li><li>Cost-Effective: Compared to traditional advertising channels like TV, radio, and print, digital marketing offers a more affordable alternative with a potentially higher ROI.</li><li>Enhanced Customer Engagement: Digital channels provide various touchpoints to engage with customers and build stronger relationships.</li></ol><h2>Core Components of Digital Marketing</h2><h4>1. Search Engine Optimization (SEO)</h4>SEO is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs). A higher ranking increases visibility and attracts more organic traffic to your website. Key elements of SEO include:<ul><li>Keyword Research: Identifying the right keywords and phrases that your target audience is searching for.</li><li>On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing title tags, meta descriptions, header tags, and content.</li><li>Off-Page SEO: Building backlinks from reputable websites to increase your site’s authority and trustworthiness.</li><li>Technical SEO: Ensuring your website is technically sound with proper indexing, mobile optimization, fast load times, and secure connections (HTTPS).</li></ul><h4>2. Content Marketing</h4>Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by providing content that educates, entertains, or inspires. Common content marketing formats include:<ul><li>Blogs: Regularly updated articles that provide information or insights on specific topics.</li><li>Ebooks and Whitepapers: In-depth resources that offer more detailed information on a subject, often used to capture leads.</li><li>Infographics: Visual representations of data or information, making complex topics easier to understand.</li><li>Videos: Engaging visual content that can explain concepts, demonstrate products, or tell stories.</li></ul><h4>3. Social Media Marketing</h4>​<a target="_blank" href="https://www.darkbears.com/expertise/digital-marketing/ppc-social-media-ads">Social media marketing</a> uses platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote your brand, products, or services. It helps in building brand awareness, engaging with customers, and driving traffic to your website. Key strategies include:<ul><li>Creating Engaging Content: Share posts, videos, stories, and other media that resonate with your audience.</li><li>Community Management: Actively engaging with followers, responding to comments, and fostering a sense of community.</li><li>Social Advertising: Running paid campaigns to target specific demographics and achieve business goals like increasing website traffic or generating leads.</li></ul><h4>4. Pay-Per-Click Advertising (PPC)</h4>PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically. <a target="_blank" href="https://www.darkbears.com/expertise/digital-marketing/ppc-social-media-ads">Google Ads and social media ads</a> are popular PPC platforms. PPC strategies include:<ul><li>Keyword Targeting: Using relevant keywords to ensure your ads appear in search results when potential customers are searching for related products or services.</li><li>Ad Copywriting: Crafting compelling ad copy that encourages clicks and conversions.</li><li>Bid Management: Adjusting your bids to ensure you get the most value for your budget.</li></ul><h4>5. Email Marketing</h4>Email marketing involves sending targeted messages to a group of people via email. It’s one of the <a target="_blank" href="https://www.darkbears.com/expertise/digital-marketing/email-marketing">most cost-effective ways to reach and engage your audience, nurture leads, and convert them into customers.</a> Effective email marketing tactics include:<ul><li>Personalization: Tailoring emails to individual preferences and behaviors to increase engagement.</li><li>Segmentation: Dividing your email list into smaller segments based on demographics, behavior, or other criteria to send more relevant messages.</li><li>Automation: Using automated email sequences to nurture leads and guide them through the sales funnel.</li></ul><h4>6. Affiliate Marketing</h4>Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to their site through the affiliate’s marketing efforts. Affiliates can be bloggers, influencers, or other businesses.<ul><li>Affiliate Networks: Platforms that connect businesses with potential affiliates, manage payments, and track performance.</li><li>Commission Structures: Defining how affiliates will be compensated, such as a percentage of sales or a fixed fee per lead.</li></ul><h4>7. Influencer Marketing</h4>Influencer marketing leverages individuals with a significant following on social media or other online platforms to promote your products or services. This strategy builds trust and authenticity because recommendations come from trusted figures.<ul><li>Identifying Influencers: Finding influencers whose audience aligns with your target market.</li><li>Building Relationships: Developing long-term partnerships with influencers to foster genuine endorsements.</li><li>Tracking ROI: Measuring the impact of influencer campaigns on brand awareness, traffic, and sales.</li></ul><h2>How to Create a Digital Marketing Strategy</h2><ol><li>Define Your Goals: Clearly outline what you want to achieve with your digital marketing efforts. Goals could include increasing website traffic, generating leads, boosting sales, or enhancing brand awareness.</li><li>Understand Your Audience: Conduct market research to understand your audience’s demographics, preferences, behaviors, and pain points. Create buyer personas to represent your ideal customers.</li><li>Choose the Right Channels: Based on your audience’s preferences, select the most effective digital marketing channels to reach them. This might include SEO, social media, email marketing, PPC, or content marketing.</li><li>Create a Content Plan: Develop a content strategy that aligns with your audience’s needs and your business goals. This includes planning the types of content you will create, the topics you will cover, and the frequency of publication.</li><li>Implement and Optimize: Launch your digital marketing campaigns and continuously monitor their performance. Use analytics tools to track key metrics, identify areas for improvement, and optimize your strategies accordingly.</li><li>Measure Success: Evaluate the success of your digital marketing efforts against your defined goals. Adjust your strategy as needed to improve results and achieve your objectives.</li></ol><h2>Trends in Digital Marketing</h2><ol><li>Artificial Intelligence and Machine Learning: AI and machine learning are transforming digital marketing by enabling more personalized and automated customer experiences.</li><li>Video Marketing: The popularity of video content continues to rise, making it an essential component of any digital marketing strategy.</li><li>Voice Search Optimization: With the growing use of voice assistants like Alexa and Siri, optimizing for voice search is becoming increasingly important.</li><li>Data Privacy and Security: As data privacy concerns grow, marketers must prioritize transparent data practices and comply with regulations like GDPR and CCPA.</li><li>Omni-Channel Marketing: Providing a seamless experience across all channels (online and offline) is crucial for engaging modern consumers.</li></ol><h3>Conclusion</h3>Digital marketing is an ever-evolving field that offers businesses endless opportunities to connect with their audiences and achieve their goals. By understanding the <a target="_blank" href="https://www.darkbears.com/services/digital-marketing">core components of digital marketing</a> and staying up-to-date with the latest trends, you can create a successful strategy that drives growth and delivers measurable results.

The Ultimate Guide to Digital Marketing

What’s the first step in setting up an online business? – Building an online storefront. Today, there are innumerable website builders for DIY eCommerce website development; still, people are more inclined towards WordPress development.Why?Because 40% of the online eCommerce websites are empowered on this open-source content management system, however, a few features seem more like a necessity rather than an alternative.&nbsp;The ability to list down products, inventory tracking, order shipment and fulfillment, payment system, and many more is a pre-requisite of a business owner, which a default WordPress installation cannot do. And that’s where WooCommerce – An eCommerce plugin for WordPress comes into play. This blog post talks about a few WooCommerce alternatives that can be a better option for specific use cases. It also explains why there’s a need for such alternatives, how they’re better, and some of the downsides compared to WooCommerce. But before listing down the alternatives, let’s get the basics clear. <h2>WooCommerce -The Basics</h2><h4>1.It’s a WordPress Plugin</h4>For beginners, it isn’t a standalone DIY Site builder. Instead, it’s an open-source WordPress plugin. This means that WooCommerce works as a third-party integration within WordPress.It means:<ol><li>Customer needs to acquire hosting services from a web hosting provider.</li><li>Later they install and configure WordPress CMS.</li><li>Once they build the web design using a theme, they can install and configure WooCommerce to handle the eCommerce functions.</li></ol><div class="se-component se-video-container __se__float-"><figure style="width: 100%; height: 56.25%;"><iframe src="https://www.youtube.com/embed/1KahlicghaE?feature=oembed" data-percentage="100%,56.25%" data-size="100%,56.25%" data-align="" data-file-name="1KahlicghaE?feature=oembed" data-file-size="0" data-origin="100%,56.25%" style="box-sizing: border-box; margin-bottom: 1.5em; width: 100%; height: 100%;"></iframe></figure></div>The above is a short promo video to give you an overview of the WooCommerce platform. <h4>2.It’s versatile</h4>WooCommerce works with both physical and digital goods.Here, you can sell products with innumerable variants and configurations. It also allows instant access to download digital items. When it comes to marketing, WooCommerce website developers can use it for the affiliate marketing model. <h4>3.It’s free to use: But, I’m sure you’d always prefer opting for paid ones!</h4>To date, the basic WooCommerce plugin is free to use.If users want to integrate additional features and flexibility, they can install plugins and other multiple add-ons that are not free. Yes, they’re PAID.So, as the online store expands and the user base increases, it’s essential to improve the customer experience for seamless shopping. In such cases, it becomes necessary for store owners to buy those plugins, and those additional costs are worth every penny. <h2>Why and who needs WooCommerce alternatives?</h2>Since WooCommerce allows the quick launch of an online store, it is the first choice of businesses and enterprises to build a quick online store. Moreover, due to its popularity and ease of use, technically advanced people store.Though it is highly popular, there might be some scenarios where it may not have the specific features you need for your business. WooCommerce lacks seamless integration with other third-party tools and plugins that can grow your business. Apart from this, choosing WooCommerce will let you figure out web hosting on your own. It has no backend integrated and synchronized.&nbsp; Moreover, it does not come with support for payment gateway, printable invoices, and shipping solutions which makes it even harder to manage an online store. That’s where businesses often need to pick an alternative to WooCommerce to leverage better solutions. This blog post focuses on WooCommerce alternatives which include both plugins for WordPress and entirely new platforms that offer variant features and options best-suited for business. So, let’s discuss a few top WooCommerce alternatives and what it offers to expand online business opportunities. <h2>Which are the top WooCommerce alternatives? </h2><h4>1.Shopify – An easy and simpler approach for Ecommerce Development</h4>Both the e-commerce giants, WooCommerce and WordPress are open source and self-hosted platforms. It simply means that finding hosting to maintain the website is on your shoulders. Though it’s quite convenient for developers web design beginners might find it a bit difficult.And that’s where Shopify wins the race.Offering a comprehensive package of online store builders, Shopify has everything that a business might need – hosting, domain name, design, themes, marketing all together in the dashboard.Let’s talk about the main thing now,<h5>PRICE STRUCTURE:</h5><ul><li>Shopify Lite&nbsp;– $9 per month.</li><li>Basic Shopify&nbsp;– $29 per month.</li><li>Shopify&nbsp;– $79 per month.</li><li>Advanced Shopify&nbsp;– $299 per month.</li><li>Shopify Plus&nbsp;– If you want to avail yourself of Shopify Plus, get in touch with our eCommerce experts and discuss how they can customize Shopify’s web development service for your business needs.</li></ul><h5>WHAT IT DOES BETTER THAN WOOCOMMERCE?</h5>Shopify eases building an online store less since it has a comprehensive range of tools in a single dashboard. With Shopify, you do not need to worry about things like security, hosting, or updates – Shopify does it all for you. <h5>DOWNSIDES COMPARED TO WOOCOMMERCE</h5>You can find a wide variety of themes for WooCommerce. It’s quite easier to scale your website with WooCommerce since it deliberated full control of your website.&nbsp;Since Shopify uses the liquid coding language, its advanced chances are tougher. <h5>WHO SHOULD USE IT?</h5>Shopify is a good choice for absolute beginners who still want a great-looking, fully functional store. <h4>2. Magento – A high powered fully functional eCommerce-focused CMS</h4>Missing some features in WooCommerce?In that case, an extension might overcome the problem. However, there are people who would want each and every e-commerce feature integrated into their store. Such configuration not only scales your business but also expands your selling opportunities. And that’s where Magento plays its colors. Magento is a solid and strong WooCommerce alternative for people who are technically advanced and looking for solutions apart from WordPress. <h5>PRICING</h5><ul><li>Starter plan: $2000 per month</li><li>Pro plan: $3147 per month.</li></ul>There’s also a free, limited open-source version available for novice developers.<h5>WHAT IT DOES BETTER THAN WOOCOMMERCE</h5>Magento eCommerce website development is highly beneficial for a larger business. It’s a unique content management system with every little feature an online eCommerce store might ever need and thus eliminates the need to find plugins or add-ons.<h5>DOWNSIDES COMPARED TO WOOCOMMERCE.</h5>When it comes to setup, Magento is not a tough nut to crack. But its designing and configuration usually demand an experienced eCommerce developer, whereas WooCommerce is relatively easy for beginners.Honestly, the paid version of Magento Commerce is relatively heavier on budget.<h5>WHO SHOULD USE IT?</h5>Choosing Magento can be the best option for growing a business with advanced eCommerce needs. It’s quite rare to find a need for customization in Magento. But you’ll need an experienced developer or spare some good budget to hire the one.<h4>3. MemberPress for selling membership subscriptions</h4>MemberPress is a WordPress plugin with every membership feature you can ever expect. Right from subscription management, drip content to awesome pricing pages, most of your subscription operations are all set.<h5>PRICING</h5><ul><li>Basic Plan&nbsp;– $129 per year.</li><li>Plus Plan&nbsp;– $249 per year.</li><li>Pro Plan&nbsp;– $369 per year.</li></ul><h5>WHAT IT DOES BETTER THAN WOOCOMMERCE</h5>The premium support of Membership is what makes it a standout amongst the crowd. These sites are completely different as compared to regular eCommerce stores. The WooCommerce documentation is fine for quick fixes, but sometimes you need something more than that. Apart from this, WooCommerce requires an extra extension for full membership, which is not the case with MemberPress.&nbsp; <h5>DOWNSIDES COMPARED TO WOOCOMMERCE.</h5>MemberPress lacks a regular eCommerce shop for fixed-price items. Also, WooCommerce has support for more payment gateways. <h5>WHO SHOULD USE IT?</h5>Anyone who needs an entire membership or subscription suite in one place. <h4>4.Easy Digital Downloads for selling digital downloads</h4>The name says it all. This platform will turn any WordPress site into a full-fledged digitized eCommerce store. You can purchase different add-ons for multiple extensions like software licensing, payment gateways, frontend submissions, and more. The essential plugin creates a store, manages marketing, and accepts payments. <h5>PRICING</h5>The core plugin is free, and the add-ons start at $15.20. You can also buy add-on packages starting at $108.50. <h5>WHAT IT DOES BETTER THAN WOOCOMMERCE</h5>When it comes to selling digital downloads, EDD is the best and the simplest option to be considered. Though WooCommerce supports digital sales, its configuration process is a bit confusing, and some of the free advanced features of EDD, like product bundles, need to pay extension in WooCommerce. On the other hand, EDD adds customer management, discount codes, shopping cart, and data reporting in a single go with one installation. Furthermore, if selling digital items is your goal, with EDD, your dashboard isn’t cluttered with physical product features.<h5>DOWNSIDES COMPARED TO WOOCOMMERCE.</h5>EDD is restricted to only virtual goods. So, if you plan to sell physical products alongside, WooCommerce is the best. The EDD Simple shipping add-on can help you with physical products, but it’s limited and does not have variables like shipping company integration, cost, reporting.<h5>WHO SHOULD USE IT?</h5>If you want to sell digital products like eBooks, photography, videos, and music, all works will start with EDD.<h3>WHICH OF THESE WOOCOMMERCE ALTERNATIVES IS BEST FOR YOU?</h3>Now the ball is in your court. WooCommerce works wonders with a majority of the eCommerce stores. However, there may be random situations when WooCommerce might not serve you better. In such a case, check out the above alternatives and select the best as per your business needs. If you’re thinking of going for a fully tailored eCommerce solution, I would suggest you&nbsp;hire the best eCommerce website development companyto get a responsive solution at a competitive price model. Have any other questions about choosing between these WooCommerce alternatives? Let us know in the comments!

WooCommerce Not Working Out? Here Are 4 the best Alternatives to Manage Your Online Store

Have you ever thought about how these self-driving cars and robots work? Which technology do they use to build such excellent applications?Well, the answer is –AI App development.The functionality, usability, and popularity of AI-driven applications are soaring high. Whether it’s restaurants, shopping malls, healthcare, or logistics, AI has withheld its footsteps in almost all industries.One of the best examples of&nbsp;artificial intelligence app sis -SIRI. This AI-powered virtual assistant is available on all significant Apple platforms like iPad OS, macOS, iOS, and WatchOS.Alright, What’s next?Another AI app that hardly needs an introduction is – Cortona (Microsoft-powered virtual assistant). It is available on all major Android platforms and popular headsets like HyperX CloudX, Logitech GSP350, etc.AI-based apps combine machine learning and deep learning technology that uses vast data to make intelligent decisions. Let’s look at some stats and figures to understand how AI has penetrated the global world. According to&nbsp;<a href="about:blank">Statista</a>, revenue from the artificial intelligence (AI) software market worldwide will reach 126 billion dollars by 2025.As per&nbsp;<a href="https://www.gartner.com/en/newsroom/press-releases/2019-01-21-gartner-survey-shows-37-percent-of-organizations-have">Gartner</a>, 37% of organizations have implemented AI in some form. The percentage of enterprises employing AI grew 270% over the past four years.According to&nbsp;<a href="https://servion.com/blog/what-emerging-technologies-future-customer-experience/">Servion Global Solutions</a>, by 2025, 95% of customer interactions will be powered by AI.A recent 2020 report from&nbsp;<a href="https://www.statista.com/statistics/607960/worldwide-artificial-intelligence-market-growth/">Statista</a>&nbsp;reveals that the global AI software market is expected to grow approximately 54% year-on-year and is expected to reach a forecast size of USD 22.6 billion.This article will help you learn how these top AI-based applications are making a paradigm shift in 2022. Let’s find out. <h2>What are the Applications of Artificial Intelligence?</h2>Here’s the list of the top 5 artificial intelligence apps. <ul><li>AI application in E-commerce</li></ul><ul><li>Personalized Shopping</li></ul>Remember buying your favorite jeans through your app’s recommendation section?This impeccable user journey is all due to an AI-powered recommendation engine. These recommendations are based on your search preference, interests, and browsing history. It helps in better customer engagement and thus boosts brand loyalty.<h4>1. AI-powered Assistants</h4>Virtual assistants and chatbots understand natural language and reply to the users who utilize the live chat option. This AI-powered application is used to make conversation as human as possible by having real-time engagement with your customers.&nbsp;Marketplaces like Amazon.com handle their customer service through chatbots.<h4>2. Fraud Prevention</h4>Fake reviews and credit card frauds are two of the major issues any e-commerce company would have ever dealt with. However, AI can help reduce credit card fraud and misfortunes by considering the overall usage pattern. In addition, since most customers believe in making a product purchase based on customer reviews, AI can help report and handle fake reviews. <h4>3. AI application in Transport</h4>AI has completely transformed the way the traveling industry works. However, the increasing competition must analyze all factors affecting the traveling sector. And this can include price, seasons, number of passengers, festivals, holidays, etc.<div class="se-component se-image-container __se__float- __se__float-none"><figure style="box-sizing: border-box; display: table; margin: 0px auto; clear: both;"><img src="https://lh6.googleusercontent.com/Xu4nmFUfw0PkGJRdOjVmb8an3kkKs8hulpvkz_5ZU4wJG7F5dzWeyXEQG6zQyrdp5uP_ycokQ__uKjOm74x0W9dgR8NAWWl7MNMXs_COoz8AUda2RJA0yfzIFeZVHSSrQaBIgvusA3D42iMVmqLi7w" alt="" data-proportion="true" data-align="none" data-file-name="Xu4nmFUfw0PkGJRdOjVmb8an3kkKs8hulpvkz_5ZU4wJG7F5dzWeyXEQG6zQyrdp5uP_ycokQ__uKjOm74x0W9dgR8NAWWl7MNMXs_COoz8AUda2RJA0yfzIFeZVHSSrQaBIgvusA3D42iMVmqLi7w" data-file-size="0" data-origin=",auto" data-size="," data-rotate="" data-percentage="auto,auto" origin-size="1066,577" style="box-sizing: border-box; border: 0px; vertical-align: middle; border-radius: 6px; margin-bottom: 20px;"></figure></div>You might have noticed how flight prices often fluctuate on Google. And this can be due to – seasons, festivals, routes, halts, traveler numbers, and more. However, with the help of predictive analysis, AI tools, and&nbsp;<a href="https://darkbears.com/expertise/advanced-computing/ml-ai">AI application services</a><a href="https://darkbears.com/ai-and-machine-learning">,</a>&nbsp;the software can predict the best price offered for specific routes. This, in turn, helps passengers to find cheaper and better traveling options. Furthermore, the AI-based app notifies passengers about the sudden rise and drop in prices and available options for ticket booking. <h4>3. AI in Robotics</h4>Robotics is another booming industry where artificial intelligence is commonly used. For example, AI-powered robots use real-time updates to sense obstacles and hurdles in the path to pre-plan their journey instantly.AI-powered robots can be used for&nbsp;<ol><li>Serving food in restaurants</li><li>Carrying goods in warehouses, hospitals, and factories</li><li>Inventory management</li><li>Using robots as security guards</li></ol><h4>4. AI in healthcare</h4>Today, most healthcare organizations rely on AI for their daily activities. Right from patient diagnosis to hospital data management, AI is everywhere. AI-based apps build sophisticated machinery to detect early diseases and identify dead cancer cells.&nbsp;Furthermore, AI-based devices can help to measure real-time data like blood pressure, body temperature, heartbeats, etc. It can also help analyze chronic health conditions with laboratory and other medical data to ensure quick and early diagnosis.Artificial Intelligence finds diverse applications in the healthcare sector. AI applications are used in healthcare to build sophisticated machines that detect and identify life-threatening diseases like cancer cells. Artificial Intelligence can help to analyze chronic conditions in the lab and other medical data to ensure early diagnosis. AI combines historical data and medical intelligence to discover new drugs.<h4>5. Application of AI in Lifestyle</h4>I) Autonomous VehiclesIndependent manufacturing companies like Audi, Volvo, Tesla, and Toyota are already using machine learning to train their computers to think exactly like humans, especially in driving mode environments and detecting objects to avoid accidents. II) Spam FiltersWhy do some of our emails land in Spam or trash folders?Because the email we use has AI sensors that filter out spam emails and send them to trash folders, letting us see and read-only filtered content, Gmail – one of the most popular email providers, has managed to reach a filtration capacity near 100%. III) Facial RecognitionIt feels so cool when we unlock our phones, laptops, PCs, and tables using facial recognition techniques, isn’t it?These AI-powered face filters help us detect and identify our devices to provide secure access. Apart from personal usage, facial recognition is a widely used AI app in high security-related areas in several industries. IV) Recommendation SystemBe it platforms like websites, social media, entertainment, e-commerce, or video-sharing platforms like YouTube, these platforms use a recommendation system to feed users with custom recommended data and videos to enhance user engagement. This is one of the most used AI applications in almost all industries. You can even&nbsp;<a href="https://darkbears.com/services/hire-developer">hire an AI developer</a>&nbsp;if you’re looking to integrate such a system into your application. <h3>CONCLUSION</h3>AI is undoubtedly revolutionizing multiple industries by introducing its power-packed application that helps to solve complex problems. I hope the above list will help you understand AI’s importance and future for all sectors.Did we miss out on anything important? Or do you have any questions? Feel free to share with them in the comments section below.

Top 5 AI Applications of 2023

Artificial Intelligence, or AI as we popularly know it, has stepped out of the science fiction movies and has become a part of our everyday lives. AI tech is now powering almost everything…from our smartphones to our retail and banking experiences. With the world becoming increasingly software-defined, and with the focus on highly intuitive and contextual experiences increasing, AI becomes a critical technology to adopt. And the software development world has been listening.According to a QY Research, the&nbsp;<a href="https://www.techrepublic.com/article/ai-software-market-to-hit-78b-by-2025-here-are-the-top-applications-for-the-technology/">AI market size</a>&nbsp;is expected to skyrocket to &nbsp;$78 billion in 2025 up from $2.65 billion in 2017.As software begins to get more intuitive, it calls for a certain amount of expertise to be built into the systems programming as well. It is the embedded software that creates the base architecture for the hardware to interface with the programmer and the user to effectively execute the application software on the computer system.If the very nature of the software is going to change, then clearly, the firmware and the OS, the assemblers, interpreters and schedulers, the loaders, and the linkers too need to get a similar upgrade. After all, a Mercedes Benz C class cannot run on the hardware and software running a Volvo.That would suggest that it is time for embedded systems developers to pay attention to AI. As applications are becoming increasingly complex and real-time, there is a greater amount of strain on the embedded system powering it. The embedded software too must have the same capabilities of the application otherwise the software will not deliver on its business promise of speed, agility, and intuitiveness. For example, say you are creating a program to recognize cats. Traditionally this can be done by programming in explicit rules such as cats have pointy ears or cats are furry. But what if the program reads these parameters and throws up the picture of a tiger?With AI technology, this error can be eliminated as the program then sifts through data (pictures of thousands of cats) to find the right pattern and to connect the dots. Here the program needs the right kind of data and large volumes of it. With AI technologies, this task is managed easily. What embedded systems developers thus need to create the right underlying system is a library specifically designed to implement neural networks/ Machine Learning algorithms to improve the execution efficiency according to the required performance benchmarks.AI in embedded systems also aids the device intelligence that we are so getting used to. AI technologies help in applying such intelligence into the embedded system easily. To traditionally implement this kind of intelligence into the embedded system would be a near-impossible task.Using AI technologies such as neural networks developers can easily learn and understand the system and application behavior and identify at which point the behavior decays or an ‘upset’ occurs.As applications get smarter, the embedded system accompanying it also has big expectations to meet. As systems programming is usually done in a low-level language for direct control over memory access, these codes are close to the hardware level. They have to deal with the data transfers across components and also have to deal with memory allocations and registers. The embedded systems programming also has to shoulder the responsibility of enhancing and extending the functions of an operating system.This demands the efficient handling of hardware resources such as file access, I/O operations, device management, storage management etc. Programming all this in assembly language can be immensely time-consuming, especially as the applications become more complex in nature. Programming in assembly language can also lead to errors and can lead to less-optimal implementations.By using technologies such as AI,&nbsp;embedded systems programmers&nbsp;can increase the development speed by exploring different scenarios faster and also through automated code generation.AI technologies also assist the testing needs of&nbsp;embedded systems developers. Given that systems programming has to live with the absence of an abstraction layer and has access to limited programming facilities, they have to pay extra attention to debugging requirements of the application. With AI, developers can increase their testing comprehensiveness by adding a layer of intelligence to test automation.This could help to address security and other vulnerabilities that could impact the application. This will go a long way in ensuring that the system will provide the necessary service to the hardware.It won’t be wrong to say that the embedded system is the backbone of any high-performing application and plays a crucial role in the application performance. &nbsp;As we have seen, with technologies such as AI, these systems can become smarter and easier to develop.As application infrastructures become more intelligent it may become imperative for software development organizations to complement this with a strong systems programming model backed by the same futuristic technologies that drive these applications.

What’s the Embedded Systems AI Story?

Does the term artificial intelligence sound intimidating to you?Well! Love it or hate it, (the majority loves it!), there is no escaping AI in the coming years.Artificial Intelligence is gradually penetrating our daily lives, whether or not you realize it. &nbsp;Right from the fascinating world of online to the tangible offline, AI is finding in applications in plenty of things.The sci-fi movies from a decade back are now a reality! How? Remember the self-driving cars, mobile phone calls and more? Well! If you take a close look around now, I’m sure you’ll find advertisements for such rococo devices and services around you.So, if you’re still thinking that the robots from your favorite sci-fi movies are not coming, let me tell you that they are already here. Thanks to&nbsp;artificial intelligence developers!Let’s take a look at how AI through various technologies is changing our lives for good-<h2>Virtual Assistants</h2>Let’s move closer to find examples of the devices you already have. Zeroing in on a smartphone, you must have heard the voice of your virtual assistant. Virtual assistants are responsible for 20% of interactions from your smartphone. Based on the phone you’re using, these virtual assistants have names such as Apple’s Siri, Google Now and Cortana.These AI based assistants help you find all the information you want to look up on the internet or your phone. All you’ve to do is ask!You can say, ‘Hey Siri! Set a reminder for 9 PM tomorrow’ and that’s all! The virtual assistant will make sure you are reminded of your task in time. Especially when you look up a restaurant or search for a piece of music, the virtual assistant is also smart enough to figure out options based on your past preferences. Amazing? Isn’t it!<h2>Online purchase prediction</h2>I’m sure you must have shopped online! Ever went back to your favourite online shopping site and found the products that you were looking for? Don’t worry! It’s not magic, it’s artificial intelligence!The things that one thought of as magic are being manifested for real using AI. Popular eCommerce websites like Amazon are harnessing this power to its potential. And it’s leading to a new trend called eCommerce personalization. Not only is it becoming a great way to lure customers but also a wise idea to meet their needs.And especially when more and more customers are shopping online these days, introducing AI applications is becoming a smart way to stay competitive.As a customer, if you’ve searched for a t-shirt online, the shopping platform will display several results related to your t-shirt on the homepage when you check it out again. Not just this, but there are a lot of factors that go into consideration such what customers shop for, what they searched, etc. All this captures the customer’s affinity towards a particular product. Furthermore, it is giving you as a customer more choices and better comparison to select from.<h2>Chatbots</h2>Chatbots are one of the most useful things, both for customers and businesses. And especially now that they are powered with AI, there is nothing like it.Inspired by facebook messenger, many famous companies around the world started creating their chat applications. Since they have the power to generate responses on their own, they were called chatbots, a smart version of chat-robots.And now there are chatbots everywhere. Right from hotel bookings to know about products, services and more. We are constantly chatting, but there’s no human on the other side, just the AI.Though understanding these bots are complicated, they are being trained to understand language and think like a human. In coming years, it won’t be incorrect to say that chatbots will become the future of business. We can already see more and more companies&nbsp;<a href="https://darkbears.com/expertise/advanced-computing/ml-ai">hire artificial intelligence developers</a>.<h2>Recommended Movies, Music and Web series</h2>With the growing marketing and interest around web series, it is hard to miss it, especially in 2019. Talk about Netflix, Amazon Prime, Eros Now, ALT Balaji and more, all these platforms are the center of the user’s traction.Apart from the mind-boggling content that is being produced in these platforms, another reason why people love it due to its recommendations. If you like a particular genre, it’ll suggest you with more shows and movies that you’ll love to watch.Another excellent example of this is the music app Spotify. Just select the artist, genre or album you like to listen, and it’ll curate an entire playlist for you. And not just this, the app will suggest your music based on your mood, considering your listening history.Pretty cool, isn’t it!Even as we talk of artificial intelligence today, it seems like it has years to unfold. But as we track the nuances of our modern world, we can realize how it has already bloomed in our day to day lives. With this, the future is set to uncover more potential of AI, and as customers, we will continue to benefit from it.

4 Ways AI Technologies Changing Our Everyday Life

To begin with, a Chatbot is a computer program that simulates the effect of having a conversation with an actual human. Primarily, its task is to take in commands from the user and throw back the most relevant responses. Most of these chatbots are also given Avatars. These avatars pseudo-realistically interact with the users to give them information on a whole gamut of things. This can range from product recommendation to answer to healthcare or fitness question. One just has to think of Google, Siri, Cortana or Alexa, to understand the kind of functionalities the chatbots can perform.To gauge how fast this technology-driven movement is growing one just has to look at a few stats. The chatbot market is expected to grow from a USD 703 million market to an industry worth 3.1 billion USD by 2021,&nbsp;<a href="https://www.marketsandmarkets.com/PressReleases/smart-advisor.asp">growing at an exponential CAGR of 35 %</a>&nbsp;approximately. Projections are that very soon almost&nbsp;<a href="https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12?IR=T">80% of the businesses will have some sort of chatbot</a>&nbsp;automation &nbsp;for both the external customers as well as for the internal stakeholders.There are two types of chatbots, rule-based and AI-based. A rule-based chatbot would be able to tackle the queries pertaining to a particular subject area. With these chatbots, the question needs to be framed in a particular way, for example, what is the temperature outside now. AI-based chatbots are more complex. They are not rule but conversation-based. They react to the data provided and leverage reinforced learning to learn and grow as more data is provided to them. The query addressed to them need not be in a specific way. AI-based chatbots seek to become more and more human-like over a period of time.Now let us take a deeper look into what we consider essential for building a chatbotUse-caseTo make the implementation a success, i.e. an implementation that can yield a robust ROI, one needs to have a clear-cut use-case. The majority of the implementations fail simply because they are implemented with inadequate thought to the end goal that needs to be achieved. It is imperative to have an answer as to why and in which line of the business chatbot is being implemented.Skilled ResourcesAs things stand, trained resources are scarce in the talent market. Many enterprises are guilty of grossly underestimating the stiff resource demands for the chatbot implementation project. They don’t train or develop their resources to cater to specific demands. The technical resources with the depth of skill and breadth of vision to pull the chatbot implementation off are a crucial element.Top management involvementThe chatbot automates a crucial communication channel and as that takes off the expectations will be that the other communications and processes will become just as efficient. Needless to say, without top management involvement the whole initiative will die a natural death. As is the case with any new technological change, it is as much of a culture change as it is a technological change.PlatformsThere are many chatbot platforms out there. They provide the underlying foundation for the chatbot implementation and hold the solution together. Their primary objective is to add more functionalities like ML-capability, creating workflows, and helping in integration. Chatfield, Botsify, and Flow Xo are a few of the most popular platforms.APIsThe chatbot needs to be integrated with a host of other systems internally and externally to respond accurately to the queries they face. APIs are said to be the greatest allies of chatbots as they help in leveraging third-party technology. This opens up the enterprise systems so that the customers can get the best possible service, informed by the most current information.NLPNatural Language Processing is an important part of the whole process of chatbot implementation. It is the system which derives meaning from human texts and deciphers it for the chatbots. Given the fact that it makes the interaction more human, it becomes important to build this into the chatbot. There are a variety of platforms that make the NLP implementation of chatbots easier.A Robust Knowledge RepositoryThe effectiveness of the implemented chatbot is completely dependent on the underlying knowledge repository. The success or failure of a chatbot lies in their ability to throw relevant responses to the queries. In that context, the primary difference between a knowledge repository for a rules-based chatbot and a Knowledge repository for and AI-enabled chatbot is the structure and the contentData Quality &amp; AnalyticsTo make a chatbot relevant and effective a huge amount of data needs to be crunched in the background. Chatbots leverage a variety of statistical tools, models, and algorithms to throw up the most relevant response to a query. To make these algorithms trustworthy they are trained on a pre-defined set of data and made capable of reinforced learning. In such a scenario not only the data quantity but also the quality of data must be of the highest order.With the rising complexities in business, custom-built chatbots are being seen as essential tools to provide a winning customer experience. As chatbots become more central to customer success strategies, we hope this view of all that goes into building a chatbot will help you evaluate your chatbot construction strategies appropriately.

All that it Takes to Build a Chatbot

AI, the most discussed technology is slowly becoming a part of our daily chores. The more we tend to become up-to-date with the technology, more we realise and appreciate its presence.As outlined&nbsp;by&nbsp;the Britannica encyclopedia, “Artificial intelligence&nbsp;is&nbsp;the&nbsp;ability&nbsp;of a digital&nbsp;computer&nbsp;or&nbsp;computer&nbsp;controlled&nbsp;robot&nbsp;to&nbsp;perform&nbsp;tasks&nbsp;commonly associated with intelligent beings.”The term Artificial Intelligence was officially introduced in 1956 by an American scientist, John McCarthy at the&nbsp;Dartmouth&nbsp;conference.&nbsp;Fundamentally, it is broadly classified into two types.Weak or&nbsp;Narrow&nbsp;AI:&nbsp;Generally what we&nbsp;operate&nbsp;in&nbsp;today’s&nbsp;scenario, all come under the Weak&nbsp;AI&nbsp;where the&nbsp;devices&nbsp;are trained and programmed for a certain task to be specific.Strong&nbsp;AI:&nbsp;In the Strong&nbsp;AI, the&nbsp;systems&nbsp;are&nbsp;configured&nbsp;with human psychological feature skills to be able to&nbsp;gather&nbsp;enough&nbsp;intellect&nbsp;in order to deal with unprecedented circumstances.<h2>Below&nbsp;Comprise a few Primary Areas in Which&nbsp;Artificial Intelligence (AI) has been Implemented</h2>AI&nbsp;in Commuting:&nbsp;The&nbsp;modern-day&nbsp;approach of&nbsp;AI&nbsp;can&nbsp;make&nbsp;commutation&nbsp;and its management accountable as the intelligent machines aims to&nbsp;provide&nbsp;the best routes associated with the&nbsp;searches.&nbsp;From reducing commuting times to getting live traffic forecasts, AI has made it all possible with ingenious systems.&nbsp;The diminution of the&nbsp;travel times&nbsp;including the&nbsp;optimization&nbsp;of the&nbsp;routes&nbsp;are&nbsp;the chief gains that can be&nbsp;taken&nbsp;into&nbsp;account while&nbsp;analyzing&nbsp;the substantial growth of&nbsp;AI&nbsp;into&nbsp;commuting.&nbsp;Accompanied by the&nbsp;progress&nbsp;of&nbsp;Google maps&nbsp;and&nbsp;ride&nbsp;sharing cab services,&nbsp;AI&nbsp;has&nbsp;helped&nbsp;to&nbsp;make&nbsp;traveling&nbsp;from one place to another, optimum and cost-effective.AI&nbsp;in Healthcare:&nbsp;Medical science&nbsp;is&nbsp;another&nbsp;field&nbsp;to explore possibilities related to&nbsp;AI.&nbsp;The&nbsp;existence&nbsp;of ‘smart’&nbsp;technologies on the&nbsp;canvas&nbsp;of healthcare amenities stabilizes the&nbsp;procedure&nbsp;of healing.&nbsp;Apart from&nbsp;diagnosis,&nbsp;presentation&nbsp;and categorizing medical information with the&nbsp;help&nbsp;of&nbsp;machines, working smartly and efficiently, is also made easy to handle.&nbsp;Also,&nbsp;dealing&nbsp;from a broader outlook of&nbsp;advancements&nbsp;in future medical communities,&nbsp;AI&nbsp;is certainly accommodating a helping hand.The&nbsp;<a href="https://www.springpeople.com/blog/future-scope-of-artificial-intelligence/">scope</a>&nbsp;of quickly&nbsp;progressing technology of AI incorporates&nbsp;error reduction escorted by the complexity cutback with the various advancements in the field of AI. Put differently, AI can be helpful to reach the ultimate, error-free and precise accuracy. Also, data processing&nbsp;can be made easy to perform. The machines incorporate traits of human intelligence like learning and reasoning when introduced to&nbsp;<a href="https://darkbears.com/services/hire-developer">AI technology</a>, penetrating into every aspect of life.A research article published in September 2017 in International Journal of current research on the scope of AI technique establishes&nbsp;that AI acts as a source for machines think conceptual, reasonable, and analytical. According to the article, there are still lots to traverse by the scientists in the field of AI to yield ‘promising and profitable solutions’ through this branch of technology.However, amid the bewilderment&nbsp;on the AI technique for its benefits and drawbacks, the technology has already got involved in&nbsp;healthcare, cybersecurity, science, transportation and others. The assistance&nbsp;offered like faster and cheaper services including greater advances in the imminent&nbsp;future are attractive enough for more research in the respective field but the other side of the coin stores concerns related to privacy, safety and security.Already mentioned integration of Artificial Intelligence on our basic lives, undoubtedly&nbsp;makes it eligible for the major discussion. To note down few incidents which were initiated by the AI tools, in an incident from July 2017,<a href="https://nypost.com/2017/07/10/alexa-calls-cops-on-man-allegedly-beating-his-girlfriend/">Amazon’s Alexa called police</a>&nbsp;when a new Mexico man was allegedly beating and threatening his girlfriend. During the incident the smart speaker picked up the words and the virtual assistant connected to the landline called 911.Earlier in March 2017, in a<a href="http://fortune.com/2017/03/24/911-apple-siri-prank/">&nbsp;prank with Apple’s virtual assistant Siri</a>, pranksters directed people to say “Hi Siri, 108” on social media which activates the emergency response for the device and calls 911.The above happenings shows that AI can be used productively and destructively both on the basis of their usage. After all they are programmed machines and they evolve up to certain limitations, but its conscious and planned utilization can result better results than expectations.

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Top 5 AI Applications of 2023

What’s the Embedded Systems AI Story?

4 Ways AI Technologies Changing Our Everyday Life

All that it Takes to Build a Chatbot

Mobile Phones Integrated with Smart Artificial Intelligence Techniques

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